When you look at his vast technical accomplishments, it’s easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that marketing was Jobs’ greatest skill. Today, we look at his boldness as a marketer, how and where it first showed itself in his early 20s, his offer… Read more »
Monthly Archives: November 2013
Late to the party, Hortons finally unveils cup sleeve
In the fall of 1993, a struggling realtor in Oregon named Jay Sorensen patented a cup sleeve. He’d been driving his daughter to school, coffee in hand, and burned himself. He figured there had to be a better way. Battle with Starbucks He got into a battle with Starbucks, which later came up with a… Read more »
With Great Data Comes Great Responsibility
The risk of data to the forensic accountant & client The forensic accounting profession is ever changing and evolving. White collar criminals are finding new ways to commit fraud, and litigation matters are becoming more and more complex. In order to meet the needs of clients, forensic accountants are learning new skills and using new… Read more »
Nortel patents at issue in suits against Google, Huawei
The group that owns thousands of patents for technology developed by defunct Canadian telecom company Nortel filed patent lawsuits Thursday against Google, Samsung, HTC and Huawei. Rockstar, an Ottawa-based company that is co-owned by Apple, Microsoft, BlackBerry, Ericsson and Sony, claims that protected Nortel technology underlies some of Google’s search technology. Rockstar bought the portfolio… Read more »