Description: Starbucks has announced that in a bid to reduce waste associated with its popular cold drinks, it is coming out with a new cup with that will cut its plastic footprint by roughly 20 per cent. The company sees this as an industry leading practice and it maintains that the cups will still be… Read more »
Posts Categorized: Marketing & Strategy
Solar Eclipse Good for Tourism
Description: The April 8 solar eclipse was certainly good for business. Niagara Falls, with locations on both sides of the Canada-U.S. border, anticipated a million visitors https://www.theweathernetwork.com/en/news/lifestyle/travel/a-million-solar-eclipse-enthusiasts-expected-at-niagara-falls-canada . About 100 Super 8 motels in the path of totality sold out. Occupancy rates on AirBnB trended upwards and no doubt some in the tourism industry had… Read more »
There Goes Your Show
Description: Bell has announced that starting next month, shows customers have recorded on their PVRs will disappear after 60 days. With the move to cloud storage, Bell clients have benefited by being able to watch their recorded shows on mobile devices. But, of course, all that cloud storage comes at a cost, and, it appears… Read more »
No Krispy Kreme Here!
Description: On Tuesday McDonald’s announced they would be bringing Krispy Kreme’s tasty products to its American restaurants by 2026. It wasn’t long though before Canadian consumers found out it was no sweet deal here. Krispy Kreme has only 14 locations in Canada, so one may surmise that this would have been an excellent way to… Read more »
A Rather Unique Escape Room
Description: The Canada Revenue Agency (CRA) has launched a unique service to help educate Ottawa residents how to avoid being defrauded. Inside the city’s St. Laurent Shopping Centre mall shoppers will find the the ‘Be Smart Scam Escape Room’ where they can move about three rooms, answering various challenges that will boost their knowledge about… Read more »
More Headaches at Apple
Description: In January, European officials slapped a $1.8 billion Euro fine on Apple for its practices in the music streaming space. Now the U.S. government is going after Apple for anti-competitive practices in its smartphone business. The Justice Department stated that “Apple undermines apps, products, and services that would otherwise make users less reliant on… Read more »
Saltwire Sadness
Description: The Halifax Chronicle Herald is one of Canada’s oldest continuously publishing newspapers, but its future may be in jeopardy following news that its parent company, the Saltwire Network, is seeking creditor protection. Saltwire owes about $94 million, with about one third of that on the books of its largest creditor, Fiera Private Debt. Stephen… Read more »
Subway Cuts the Mustard
Description: Subway restaurants in Canada may have given a whole new meaning to the phrase “cut the mustard” as disappointed sandwich consumers are finding their favourite condiment is disappearing from the popular franchise. Dalhousie University’s Sylvain Charlebois notes that demand for the flavourful yellow topping has been declining while other sauces and marinades helped push… Read more »
Heroes to Zeroes
Description: Heroes to Zeroes – that’s the message of the sign carried by Gig Workers United’s Brice Sopher during a demonstration by Uber and Lyft drivers at Toronto’s Nathan Phillips Square, part of a coordinated Valentine’s Day effort in Canada, America, and the United Kingdom. The workers are looking for better wages and benefits following… Read more »
Ikea’s Cutting Prices!
Description: Furniture favourite Ikea is cutting prices on over 1,000 items. This is excellent news for Canadians battling rising prices, and perhaps particularly so for students struggling to furnish their apartments while off at university or college. One helpful move for students will see the BILLY Bookcase moving to $199 from its previous $249. And… Read more »