Twitter was once known for fighting with outside developers to ensure that it controlled the experience on its micro-blog. But now, Twitter has opened up a variety of tools to software developers, even if they aren’t Twitter users. The market does not appear to have embraced Twitter’s new strategy to diversify its business.
Source: Globe and Mail.com
Date: October 23, 2014;
Questions for Discussion:
1) Do you think Twitter will be successful in developing its new role as middleman between software developers and users?
2) What kind of costing information could cost accountants provide Twitter to help them determine whether this strategy is successful?
3) Would you be interested in an accounting career with a firm like Twitter? Why or why not?