Description: Googles latest results have fallen short of analyst projections. Both revenue and profit were below expectations. One issue noted was that Google’s operating expenses had increased by 35% from the previous year, perhaps due to some projects outside the core business, such as the so-called driverless car project.
Source: Globe and Mail.com
Date: January 29, 2015
1) What do you think about Google’s latest financial results? What forces may have led to this failure to meet expectations?
2) What do you think about the future of the driverless car?
3) What accounting ratio could you use to determine how well Google was controlling its operating costs?