Posted by & filed under Financial Accounting, Marketing & Strategy.

Description: Well, there’s sort of good news and bad news to this story. The good news is Blackberry’s fourth quarter results surprised observers with¬†$28 million in reported profit, about 4 cents per share. The bad news is that the revenue figure of $660 million was below what some analysts felt it should be. The CEO John Chen says the turnaround is still underway and he expressed concern over the negative press that follows Blackberry.

Source: Globe and

Date:  March 27, 2015


Discussion Points:

1) Do you think Blackberry will continue to make progress on its turnaround? Why?

2) What strategic or marketing moves could Blackberry make to address the negative perceptions Mr. Chen speaks about in the story?

3) What calculations must be made to determine earnings per share?

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