Description: McGill grad Jeremy Zuckerman is looking to disrupt the world of mobile gaming. He plans a unique strategy of paying cash rewards to players of games offered by his company WINR Games. Success does not come easily in this $21 billion industry, so it will be interesting to see if Jeremy’s reward ploy works in the key metric of drawing players to his company.
Date: April 14, 2015
1) Do you have a favourite mobile game? What attracts you to it?
2) What is your opinion of this strategy of paying winners as a method of building the customer base?
3) Which of the two cost per customer metrics discussed in the article do you believe is the most relevant?