Posted by & filed under Corporate Strategy, Managerial Accounting.

Description:  McGill grad Jeremy Zuckerman is looking to disrupt the world of mobile gaming. He plans a unique strategy of paying cash rewards to players of games offered by his company WINR Games. Success does not come easily in this $21 billion industry, so it will be interesting to see if Jeremy’s reward ploy works in the key metric of drawing players to his company.

Source: Globeandmail.com

Date:  April 14, 2015

Link: http://www.theglobeandmail.com/technology/mcgill-graduate-searches-for-magic-formula-of-mobile-gaming-industry/article23963010/

Discussion Points:

1) Do you have a favourite mobile game? What attracts you to it?

2) What is your opinion of this strategy of paying winners as a method of building the customer base?

3) Which of the two cost per customer metrics discussed in the article do you believe is the most relevant?

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