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Description: Some are calling Fitbit’s new offering a ‘not-so-smart watch.’ Unveiled at Las Vegas’s giant consumer electronics show earlier this month, and priced at $199, Fitbit’s new Blaze is being criticized for its lack of apps. Meanwhile with competitors like Samsung and Under Armour looking for breakthroughs, and Apple Watch version 2 on the horizon, investors are punishing Fitbit’s stock.


Date: January 11, 2016


Discussion Points:

1) Do you wear a Fitbit? What’s your opinion of this technology?

2) If the Blaze does not sell well at its $199 price point, what accounting principles for inventory might become an important consideration for Fitbit?

3) What strategies might Fitbit employ to offset this negative publicity surrounding the Blaze?

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