Posted by & filed under Managerial Accounting, Marketing & Strategy.

Description: 3G Capital Management, the Brazilian firm that purchased Tim Hortons, is now turning its attention to Burger King. 3G has prided itself in seeking¬† improvements in other operations such as Kraft Foods, Tim Hortons and Heinz. Now it is turning its attention to helping Burger King’s performance in Canada catch up with rivals McDonalds, A&W, Wendy’s and Dairy Queen.

Date: November 8, 2016; update November 9, 2016



Discussion Points:

1) Were you surprised to see where Burger King ranked among its competitors in Canada?

2) What might be some strategy moves 3G could make to grow Burger King’s presence in Canada?

3)¬† The article mentioned 3G’s cost cutting focus. What might be some managerial accounting tools that a restaurant chain could use to better control costs?

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