Description: The New York Times – America’s paper of record – has seen a major jump in subscribers since Donald Trump’s election victory. In the week after Trump’s election, the Times added approximately 41,000 subscribers. This represents the largest subscriber increase since the newspaper’s paywall went into action in 2011.
Date: November 17, 2016
1) Were you surprised that an election victory could spark a rise in subscriptions?
2) If you were assisting management in preparing the MD&A this year, how would you discuss this post-election sales boost?
3) If we are all getting our news for free, will it be worth exactly what we paid for it?