Description: It probably doesn’t come as much of a surprise to most of us: digital advertising is continuing to profit while print is in trouble. But television advertising is also seeing its numbers slipping. TV execs are placing some hope in the arrival of “addressable TV” where each home would receive ads based on its profile.

Date: December 8, 2016

Source: theglobeandmail.com

Link: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/nature-of-commercials-must-evolve-to-keep-television-relevant/article33276964/

Discussion Points:

1) Do you think television has a  chance of surviving the digital advertising onslaught with this addressable TV option?

2) Do you think that the advertisers’ efforts to make Google and Facebook more transparent in sharing data will be successful?

3)  What surprised you about the list of the ten biggest advertisers in Canada?