Posted by & filed under Corporate Strategy, Managerial Accounting.

Description: In a move that challenges rival Air Canada, WestJet has announced it is expanding operations in the Province of Quebec. Westjet is adding over 100 new flights to its roster there, hoping to draw both business and leisure travelers through lower fares. Air Canada is expected to fight back, though low fares will be a challenge in the face of rising fuel prices.

Date: February 13, 2017

Source: theglobeandmail.com

Link: http://www.theglobeandmail.com/report-on-business/westjet-takes-on-air-canada-on-its-home-turf-by-increasing-service-in-quebec/article33999621/

Discussion Points:

1) What is your opinion on Westjet’s expansion in Quebec as a strategic move?

2)  If you were a management accountant at Westjet, what might be some of the cost information you would be analyzing to help with this strategic move?

3)  What can you learn about Westjet’s approach to its fleet of aircraft in Wiley’s  Financial Accounting: Tools for Business Decision Making?

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