Description: Accounting giant Price Waterhouse Coopers (PWC) took a big reputational hit at this past weekend’s Academy Awards. Millions saw it unfold on camera as somehow the PWC representatives delivered the wrong envelope for the best picture award. PWC has had a 83 year history of oversight of the awards process. It will be interesting to see how this very public incident impacts its brand.
Date: February 28, 2017
1) Were you watching the Academy Awards? What was your reaction to the envelope mix-up?
2) How do you think this will impact PWC’s reputation?
3) Are you an accounting student applying for work with CPA firms? Would an incident like this impact which firm you decide to choose?