Description: Once one of the top handset phone makers in the world, Blackberry has been on steady financial decline since the introduction of the iPhone and various Android smartphones. But Blackberry is bouncing from red ink to black, with the latest quarterly results showing a profit of approximately $19 million. The profit signals possible success as Blackberry continues its strategic move from being a hardware company to a software company.
Date: September 28, 2017
1) Were you aware that Blackberry has once again posted a profit?
2) Blackberry’s CEO John Chen says the company is doing well on its “key growth initiatives.” What do you think some of the key indicators might be that the CEO is receiving regular reports on to help judge whether the strategic plans are on track?
3) The article speaks of “the company’s improved margins.” What are two important margins you can read about in Wiley’s Financial Accounting: Tools for Business Decision-Making?
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