Description: With traditional news media in decline, Facebook is joining with Ryerson University to encourage start-up innovation in this industry. The program will target five startup companies to see how these new players might innovate within this important tech space. It will be interesting to see how this incubation experience might lead to genuine breakthroughs to deal with the disruption in the media space.
Date: November 28, 2017
1) If you were proposing an idea to be funded in this partnership what would it be?
2) Wiley’s Financial Accounting: Tools for Business Decision Making, notes that investors purchase Facebook shares “with the hope that the share price will increase in value and they will realize a gain when they sell their shares” (see page 597). Given this situation, what financial ratios would these investors be interested in?
3) In Wiley’s Financial Accounting: Tools for Business Decision Making, you can read about how Brian Fernandez used Facebook to start a movement in favour of French’s ketchup. Find this reference and discuss the reasons Mr. Fernandez succeeded.