Description: The sales are up but the stock price is down. High-end winter coat supplier Canada Goose is continuing its sales success with some sizes and styles selling out, despite sticker prices upwards of $1,500. This success is driving sales and profits upwards. But this past Thursday the Canada goose stock dropped 15%. Perhaps even high earnings is not enough to help keep the price up when the market as a whole is heading south.
Date: February 08, 2018
1) Do you see many Canada Goose parkas around your university campus?
2) What do you think caused the Canada Goose shares to drop despite the good news about sales?
3) Wiley’s Financial Accounting: Tools for Business Decision Making talks about trademarks in chapter nine. How would you determine the value of a trademark like Canada goose?