Description: Millennials have been tagged with the disruptor term for their influence over such things shopping trends. The latest casualty in this trend may be the credit card. About only one third of millennials are holding credit cards. Some of this may be due to legislation impacting credit card recruiters on campus. Another influence may be rising student debt loads for the millennial and the impact of the Great Recession on career plans.
Date: February 27, 2018; corrected February 28, 2018
1) Do you carry a credit card? Why or why not?
2) What could be the impact of this trend on credit card companies? How could they respond strategically?
3) On page 413 of Wiley’s Financial Accounting: Tools for Business Decision Making, you can read about Canadian Tire’s credit card program. When would a company classify a credit card sale as an accounts receivable and when would it consider it cash?