Description: Apple is taking steps to advance its role in media content through its purchase of Texture. Texture, originally known as Next Issue, allows subscribers to access content from over 200 magazines for a subscription fee of $9.99 per month. We don’t seem to know at this point what amount Apple paid for this media entity, but it seems like an interesting strategic move in this era of shifting media fortunes.
Date: March 13, 2018
1) Have you or any of your classmates accessed Texture? Would you pay $9.99 for this service?
2) The article notes that Texture never revealed its subscriber statistics before as it was a private company. What are some of the reporting differences between a public company and a private company?
3) On page 485 of Wiley’s Financial Accounting: Tools for Business Decision Making, you can read about the company Interbrand and its role in assigning value to the trademarks for various large companies, including Apple. Search the latest rankings to see if Apple is still in the number one position.