Posted by & filed under Corporate Strategy.

Description:  The Volkswagen Beetle – often popularly known as the Bug – is on the endangered species list. Volkswagen announced last week that the final editions of the Beetle will probably roll off of the assembly line by next summer. CEO Hinrich Woebcken of Volkswagen USA did hold out a bit of hope for a revival though, noting “I would say ‘never say never,’”

Date: September 14, 2018



1) Did you ever drive or ride in the famous Bug? What opinion do you have of the vehicle?

2) If you were an executive at Volkswagen, what kind of accounting information would you want to make a decision to keep or cut the Beetle ?

3) What would be some of the other important strategic factors VW executives would need to consider in cutting a model like the Beetle?

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