Description:  it was Election Day in  New Brunswick Monday. And along with all the confusing election results, NB Liquor, the provincial Crown corporation that sells alcoholic products, made the news by raising beer prices for a few hours that same day – then lowering them when someone caught on.The price of some popular 24 packs shot up to $37.99 from $35.99, before dropping later in the afternoon. NB Liquor told CBC “that September 24th was not the appropriate day to do a general beer price adjustment,” No kidding!

Date: September 26, 2018

Source:  cbc.ca

Link: https://www.cbc.ca/news/canada/new-brunswick/beer-prices-raise-nb-election-day-1.4839107

Discussion points:

1) What do you think of the beer price up and down story?

2) Do you think we should still have government ownership of retail liquor sales outlets or should all provinces adopt a private sector model?

3) When you raise the price of a big seller like beer, you have to be concerned that it may impact sales volume. Where can you read about cost-volume-profit analysis in Wiley’s Managerial Accounting: Tools for Business Decision Making?