Posted by & filed under Financial Reporting and Analysis.

Description:  Jim Hackett, CEO of the Ford Motor Corporation, is trying to get Wall Street to listen. Hackett wants analysts to consider his “thoughtful” approach to moving the car maker forward, rather than concentrating so much on the fact that Ford missed its target for Earnings per Share with its 2018 results. The appeal does not seem to have worked as the market bid down Ford shares by over 6% one day last week.

Date:  January 16 , 2019



Discussion points:

1) Have you driven a Ford lately? What do you think of their products?

\2) Why are the analysts so focused on results meeting the shorter-term targets like Earnings per Share?

3) What do you do to calculate Earnings per Share? See Wiley’s Financial Accounting: Tools for Business Decision-Making for information on how to proceed.

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