Description: The National Post headline called it a “bad day for McBully.” But you might also say, it was a good day for the little big guy, Ireland’s Supermac burger chain. Owner Pat McDonagh claims his restaurant’s Supermac burger name is lifted from a nickname he carried when he played Gaelic football years ago. The European trade authorities appear to have agreed with Pat against Ronald McDonald and Big Mac in this trademark tiff.
Date: January 15 , 2019
1) Who do you agree with in this trademark battle?
2) Why do companies work so hard to protect a trademark?
3) Where can you find trademarks discussed in Wiley’s Financial Accounting: Tools for Business Decision-Making ?