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Description:   Did you know the most common type of household in Canada is now “solo?” Approximately four million Canadians are living alone, a huge increase from the early 1980s when the number was closer to 1.7 million. Grocers are moving to respond, with an increase in single serve offerings. Travel companies like Air Canada, Transat and Sunwing are looking at this space as well with packages aimed towards this market segment.

Date:  March 7, 2019



Discussion points:   

1) Have you ever lived alone? What will your living arrangements look like after you graduate?

2) The article tells us how business opportunities are emerging for addressing the needs of the growing number of single households. What might be some marketing opportunities for accountants to serve this market segment?

3) Page 492 of Wiley’s Financial Accounting: Tools for Business Decision-Making has a discussion comparing the profitability of Air Canada versus Westjet. If Air Canada continues to suspend the single supplement as a means to gain new market share, how might its profit margin be impacted?

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