Posted by & filed under Marketing & Strategy.


Description:    People have loved the hardware for years, with consumer after consumer gobbling up iPhones and iPads. This week, however, Apple’s latest launch had a definite services focus. A new Apple credit card, a streaming service and an Apple-news subscription that will give consumers access to 300 or so magazines, including big titles like National Geographic and Popular Science. The unique credit card will not have a number!

Date:  March 25, 2019

Source:  globalnews.ca

Link: https://globalnews.ca/news/5093375/apple-news-canada/

Discussion points:   

1) Are you interested in checking out this new Apple streaming service?

2) Why do you think Apple has chosen this new service-oriented strategy?

3) Page 485 in Wiley’s Financial Accounting: Tools for Business Decision-Making tells us that at the time the text was written, Apple was the world’s most valuable brand. Is this still the case in 2019?

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