Description: People have loved the hardware for years, with consumer after consumer gobbling up iPhones and iPads. This week, however, Apple’s latest launch had a definite services focus. A new Apple credit card, a streaming service and an Apple-news subscription that will give consumers access to 300 or so magazines, including big titles like National Geographic and Popular Science. The unique credit card will not have a number!
Date: March 25, 2019
1) Are you interested in checking out this new Apple streaming service?
2) Why do you think Apple has chosen this new service-oriented strategy?
3) Page 485 in Wiley’s Financial Accounting: Tools for Business Decision-Making tells us that at the time the text was written, Apple was the world’s most valuable brand. Is this still the case in 2019?