Description: Google’s parent company has purchased Fitbit for approximately $2.1 billion. This puts Google back into the wearables game as it squares off with Apple. Rumours of the purchase drove Fitbit shares up over 40% in the days preceding the sale, making it a nice week for Fitbit shareholders.

Date:  October 28, 2019

Source:  cbc.ca

Link: https://www.cbc.ca/news/business/alphabet-google-fitbit-deal-1.5344159

Discussion points: 

 1) Have you ever owned a Fitbit appliance? What do you think of it?

2) What would be Google’s strategic interest in purchasing Fitbit?

3) On page 485 of Wiley’s Financial Accounting: Tools for Business Decision-Making, we read about the world’s most valuable brands as ranked by Interbrand. Check out the most recent rankings for Apple and Google to see how things may have changed since Wiley published this edition.