Description: Going for an environmentally friendly move, Kentucky Fried Chicken (KFC) is experimenting with a bamboo container for its poutine. If the trial is successful, the Colonel plans to go “all in” on bamboo, using it for its famous chicken. Bamboo is a bit more expensive than the traditional plastic-coated paper packaging, but it is more sustainable and the fact that it “breathes” enhances food quality.
Date: November 4, 2019
1) Have you ever purchased food in bamboo packaging? What did you notice?
2) What do you think prompted KFC to make this packaging experiment?
3) On page 554 of Wiley’s Managerial Accounting: Tools for Business Decision-Making, there is a section on the balanced scorecard. One common perspective for the balanced scorecard is the customer perspective. How might this experiment in bamboo packaging be reflected in KFC’s customer perspective?