Posted by & filed under Marketing & Strategy.

Description: Tech writers are claiming that Apple is close to a release of a new iPhone model. Samsung had just announced a new mobile device prior to the current social distancing phenomenon, perhaps giving the Galaxy a leg up on the iPhone. One big question is, when we get to the other side of the COVID-19 crisis, will there be much demand for these new phones?

Date:  April 8, 2020

Source:  wired.com

Link: https://www.wired.com/story/smartphones-and-consumer-spending/

Discussion points:

1) Do you think the story is correct in the sense that people may delay new purchases?

2) When do you plan to purchase your next phone? What will be the key factors in your decision?

3) On page 14 of Wiley’s Managerial Accounting: Tools for Business Decision-Making, is a discussion of the concept supply chain. Do you think that after the COVID-19 situation is resolved that companies may change their supply chain practices?

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