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Description: The corona virus pandemic has certainly been bad news for a lot of businesses. But the guitar industry has seen an impressive uptake in sales during this crisis. Fender says it is heading for a record sales year while Gibson is also enjoying a fine year.

Date:  10 September, 2020




Discussion points:

1) Are you one of the many who has purchased a guitar during this pandemic? What about your classmates?

2) What do you think prompted this sales increase? How can the guitar manufacturers use it for longer-term growth?

3) In Chapter One of Wiley’s Financial Accounting: Tools for Business Decision-Making you will read about four financial statements. Which one would show users the increases in sales at Fender and Gibson?

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