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Description: Fitbit is now part of the Alphabet/Google empire. This deal first hit the news in the autumn of 2019, but it had to clear a long probe into how Fitbit users’ data might be used to groom custom advertising. This acquisition certainly gives Google a big presence in wearable devices, and a Google executive claims the acquisition is just that: about devices and not about data.

Date:  January 14, 2021



Discussion points:

1) Do you wear a Fitbit or another similar device? Why?

2) Do you have any concerns over how your device data may be used?

3) Page 2-19 of Wiley’s Financial Accounting: Tools for Business Decision-Making discusses Google’s price-earnings ratio and how it is related to future expectations of earnings. Do a bit of research to see how this acquisition of Fitbit may have impacted Google’s price-earnings ratio.

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