Posted by & filed under Marketing & Strategy.

Description: Despite the tough times for many businesses during the pandemic, Under Armour showed strong quarterly results in recent reporting, with revenue exceeding expectations. Under Armour, like some of its competitors in the athletic wear segment, is trying to take advantage of the workout at home boom in a time of social isolation. E-commerce sales were up about 25% during the quarter, contributing to the positive news.

Date:  February 9, 2021

Source:  globeandmail.com

 Link: https://www.theglobeandmail.com/business/international-business/us-business/article-under-armour-shares-jump-as-rising-online-sales-power-revenue-past/?utm_medium=email&utm_source=Top%20Business%20Headlines&utm_content=2021-2-10_7&utm_term=&utm_campaign=newsletter&cu_id=hqdudQDKX1hVyFVKvyr3ag%3D%3D

Discussion points:

1) Have you purchased any Under Armour products online?

2) What is your opinion about Under Armour’s recent marketing strategies?

3) In Wiley’s Financial Accounting: Tools for Business Decision-Making, we see a practice case on pages 6-31 and 6-32 regarding Under Armour’s inventory management and overall liquidity. Do some research and answer part “b.” of the problem using the financial information from the most recent two fiscal years.

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