Posted by & filed under Marketing & Strategy.

Description: Despite the global corona virus pandemic, Canadian clothier Canada Goose has been flying high. With traditional retail establishments in reduced operations, Canada Goose has taken advantage of digital commerce. With three of its eight Canadian factories unionized, CEO Dani Reiss has also spoken out against the notion that the maker of luxury jackets is experiencing some labour unrest.

Date:  March 24, 2021

Source:  thestar.com

 Link: https://www.thestar.com/business/2021/03/24/canada-gooses-ceo-on-luxury-brands-soaring-growth-amid-pandemic-challenges.html?source=newsletter&utm_content=a06&utm_source=ts_nl&utm_medium=email&utm_email=760BE779956395955CFBBA5C497D22A3&utm_campaign=sbj_49552

Discussion points:

1) Do you see many Canada Goose jackets on your campus? Are you a fan?

2) What is your opinion of the company’s approach to managing the issues around potential unionization of the Winnipeg factory?

3) Page 5-6 of Wiley’s Financial Accounting: Tools for Business Decision-Making, has an inset “Accounting Matters” box discussing challenges of managing inventory at Canada Goose. What is your opinion of the company’s decision to expand its lines to include fleece and footwear to help deal with some of the issues it faces?

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