Description: Lululemon has won the right to be the exclusive clothing outfitter for our Canadian Olympic teams through to 2028. Bruce Winder, a Toronto based analyst, termed this move as a “game-changer” for Lululemon. The costs of the deal have not been disclosed, though Lululemon has pledged a proportion of associated sales will help fund athletes.

Date:  September 23, 2021; updated September 24, 2021

Source:  cbc.ca

 Link: https://www.cbc.ca/news/business/lululemon-canada-olympics-clothing-1.6185681

Discussion points:

1) Are you a fan of the Lululemon brand?

2) Do you think this is a good strategic move for Lululemon? What might be some criteria for measuring success?

3) Pages 6-1 of Wiley’s Financial Accounting: Tools for Business Decision Making contains a short vignette on Lululemon and its management of inventory. Can you and your classmates track down Lululemon’s most recent publicly available data for the ratio days in inventory?