Posted by & filed under Cost Accounting, Marketing & Strategy.

Description: It’s September, and that means there’s going to be some sort of product announcement heading out of Cupertino California, Apple’s HQ. This past Wednesday, Apple introduced four new iPhone models, updated AirPods Pro, and, an Ultra Apple Watch oriented towards extreme sports types. Unfortunately, f you are a user who enjoys a smaller screen, bad news: Apple cut the iPhone Mini from its lineup.

Date: September 7, 2022



Discussion points:

1) Do you use an iPhone? What percentage of your classmates are Apple fans?

2) What do you think of the strategy of making product announcements at a set time each year?

3) Page 5-26 of Wiley’s Financial Accounting: Tools for Business Decision-Making discusses costing of an iPhone. Conduct some research to see if you can find any cost estimates for the new models of iPhone announced last week.

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