Description: Lululemon and Peleton have settled their dispute. Lululemon had been seeking compensation for Peleton’s alleged swiping of some of Lululemon’s clothing designs. The two companies had a co-branding relationship from 2016 to 2021. After the agreement ended, the “copycat” trouble started.
Date: September 30, 2022
1) Are you a fan of Lululemon or Peleton?
2) What do you think might have caused the co-branding arrangement to end?
3) Which chapter of Wiley’s Financial Accounting: Tools for Business Decision-Making starts with a vignette about Lululemon? What are some things we can learn about the company in this short feature?