Posted by & filed under eCommerce, Financial Reporting and Analysis, Marketing & Strategy.

Description: The stock price of Meta, Facebook’s parent company, has been tanking. On Thursday, the markets wiped out 20 percent of the big tech giant’s market valuation, following two quarter’s of revenue declines. Investors see former Facebook advertisers heading off to TikTok as one of Meta’s problems. Others see the billions of spending on the so-called metaverse initiative as a drain on Meta’s value.

Date: October 27, 2022



Discussion points:

1) What is your go-to social media application?

2) Do you think the metaverse strategy is a winning one for Meta?

3) Page 11-14 of Wiley’s Financial Accounting: Tools for Business Decision-Making discusses the dividend practices of Facebook. Has there been any change in this practice in the last year since the formation of Meta?

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