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Description: Canada will be getting its first Shake Shack in 2024. The American burger joint has targeted Toronto for its entry into our Canadian market, but it has said it plans to have 35 stores here by 2035. The fast food market in Canada reports growing sales, with the number up 9% in 2022 and 11% in 2021.

Date:  March 22, 2023



Discussion points:

1) Have you or any of your classmates ever dined at Shake Shack? How does it stack up against the competition?

2) Have you ever thought about opening a restaurant franchise after you graduate?

3) On page 13-66 of Wiley’s Financial Accounting: Tools for Business Decision-Making we see a problem that compares data between two burger giants, McDonald’s and Wendy’s. Do a bit of research to see if you can determine the top five burger competitors Shake Shack will have to face in our market.

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