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Description: Interest was high in both the play on the field and in the advertisements between the action when the Super Bowl took place last Sunday. CNN rated the winners and losers among the commercials for the big game. With 30 seconds of commercial time costing advertisers $7 million – and additional millions for production costs and payments to big name celebrities – the corporations paying the bills must have hopes that the marketing efforts will produce big returns.

Date:  February 12, 2024



Discussion points:

1) Do you have a favourite commercial from this year’s Super Bowl?

2) If you were a senior financial advisor in one of the companies paying $ 7 million (plus production costs) for a 30-second ad, how would you measure the benefits associated with these costs?

3) Page 6-9 of Wiley’s Managerial Accounting: Tools for Business Decision-Making introduces the contribution margin technique. How might an accountant employ contribution margin in evaluating the break-even point for a company placing a Super Bowl ad?

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