The Marketing Genius of Steve Jobs

Posted by & filed under Marketing & Strategy.

When you look at his vast technical accomplishments, it’s easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that marketing was Jobs’ greatest skill. Today, we look at his boldness as a marketer, how and where it first showed itself in his early 20s, his offer… Read more »

Late to the party, Hortons finally unveils cup sleeve

Posted by & filed under International Business Operations, Marketing & Strategy.

In the fall of 1993, a struggling realtor in Oregon named Jay Sorensen patented a cup sleeve. He’d been driving his daughter to school, coffee in hand, and burned himself. He figured there had to be a better way. Battle with Starbucks He got into a battle with Starbucks, which later came up with a… Read more »

PepsiCo follows Coca-Cola with custom drink machines

Posted by & filed under Corporate Restructuring, Marketing & Strategy.

Marketing Strategy     Coke vs. Pepsi   PepsiCo says it plans to start testing a new fountain machine at restaurants that lets people create a variety of flavor combinations, such as strawberry Mountain Dew. The test follows Coca-Cola’s introduction in 2009 of its Freestyle machine, which also lets customers touch a screen to pick from a… Read more »

Research and Development (R & D): Does This Indicate a Crack in the Foundation of IFRS Convergence?

Posted by & filed under Accounting Principles, Advanced Accounting, All Articles, Auditing, Financial Accounting, Financial Reporting and Analysis, Financial Statement Analysis, IFRS, Intermediate Accounting, International Accounting, Managerial Accounting.

When the IASB and FASB began the convergence process in 2002, they considered R & D as a high-priority project, where differences between US GAAP and IFRS were seen as particularly straightforward. However, as this article notes, still no consensus has been reached because IASB’s R&D treatment  appears to defeat comparability in the eyes of… Read more »

Starbucks’ Social Media Strategy

Posted by & filed under Accounting Principles, Financial Accounting, Video Updates.

It is not an accident that Starbucks is the leading consumer brand on Facebook. CEO and Chairman Howard Schultz explains that Starbucks gained prominence on Facebook by making a significant commitment to investing in social media. Executives at Starbucks have learned that they can’t push a product on a consumer. Rather, they must engage consumers… Read more »

Green Accounting Roadmap

Posted by & filed under Accounting Principles, Financial Accounting.

A new report by Ceres, a leading coalition of investors, environmental and public interest organizations in North America, stresses that companies must make immediate envrionmental improvements to remain competitive in the 21st century global economy.  Sustainable performance, not short-term environmental initiatives, will position companies to plan and innovate in an increasingly resource-contstrained economy.  Included in… Read more »

Instant-Coffee Wars

Posted by & filed under All Articles, Cost Accounting, Managerial Accounting.

Starbucks has been working on a closely guarded secret for 20 years – Via Ready Brew instant coffee. A month after its launch, Nestle, the maker of Taster’s Choice, has begun an aggressive campaign against the new interloper. This campaign includes free samples of Nescafe’s “sticks,” direct mailings, and Web commercials. QUESTIONS: How should Nestle… Read more »