Description: In a bold move, Starbucks had opened a location in Washington, D.C. where customers can order using American Sign Language. The store is located near to Gallaudet University, a preeminent institution for the deaf and hard of hearing student population. Other features to enable better communication include two-way consoles that will permit customers to dialogue with the baristas.
Date: October 23, 2018
1) Do you know how to communicate with American Sign Language?
2) What are some challenges faced by the deaf and hard of hearing student population on a university campus?
3) Take a look at the concept of the Balanced Scorecard in Wiley’s Managerial Accounting: Tools for Business Decision-Making. How might a move to open a store like this one be reflected in a balanced scorecard at Starbucks?