Google ad revenue misses target

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Description: It’s big. Real big;¬† Big like¬† $16.52 billion. And it’s up 20% from last year. But Google’s third quarter advertising revenue failed to meet analysts expectations, while its key metric of cost-per-click continued a downward trend. Source: Globe and Mail.com Date: October 16, 2014 Link: http://www.theglobeandmail.com/report-on-business/international-business/us-business/googles-profit-slips-misses-estimates/article21131630/ Questions for Discussion: 1) So what exactly are… Read more »