Posts Categorized: Marketing & Strategy

Canada Goose is flying high

Posted by & filed under Advanced Accounting, Marketing & Strategy.

Description:  With winter-like weather hitting several parts of Canada last week, you may have seen many citizens enjoying the warmth of a “Canada Goose” jacket. With rising revenues, the company is seeing its shares up about twenty percent. Meanwhile, Canada Goose has invested in the acquisition of Baffin, a footwear manufacturer. It looks like Canada Goose… Read more »

Now that’s thinking!

Posted by & filed under Advanced Accounting, Marketing & Strategy.

Description:  In many locations in Canada last Wednesday lines formed outside retail establishments as customers queued up to purchase marijuana on the first day of legal sales. One enterprising Edmonton Girl Scout spotted an opportunity. Nine year old Elina Childs visited the line with her Girl Guide cookies and quickly sold out her supply to… Read more »

Nike boosts Colin Kaepernick

Posted by & filed under Managerial Accounting, Marketing & Strategy.

Description:  This past week saw the start of the NFL season. It also saw Nike jumping into the middle of the storm surrounding quarterback Colin Kaepernick by including him as the central figure in a new advertising campaign. Colin Kaepernick has been  a figure of some controversy, given his practice of not standing for the national… Read more »

Rogers, Bell raising rates

Posted by & filed under Marketing & Strategy, Student life.

Description: Rogers and Bell are raising rates.  This Monday, March 12, Rogers is cranking up the rates on most of its internet plans by $8 a month. Then, starting April 1, Bell will follow suit with increases up to $5 per month in certain areas. Needless to say, customers are not happy. Telus, the other large… Read more »

No plastic in aisle 5!

Posted by & filed under Marketing & Strategy, Sustainable Development.

Description: Dutch upscale supermarket Ekoplaza has introduced a plastics-free aisle. You can find your grocery items wrapped in cardboard or paper, or packaged in metal or glass, but you won’t find any plastic in one aisle. The grocery chain wants to expand this program to all of its stores in face of the notion that only… Read more »

The Consumer Electronics Show

Posted by & filed under Marketing & Strategy.

Description: Last week saw lots of buzz in Vegas as tech-fanciers and manufacturers hit town for the annual Consumer Electronics Show. Technology product editor Todd Haselton wrote that it appears to him that the focus of the show has been evolving. No longer do attendees see electronics – perhaps a new laptop or smartphone –… Read more »

Now that’s customer loyalty!

Posted by & filed under Marketing & Strategy.

Description: Estimates stated that approximately 4,000 customers lined up for last week’s opening of Canada’s 13th Ikea store in Halifax, Nova Scotia. Having exited the city about 30 years ago, Ikea’s new store seemed to be quite welcome, at least judging  by those waiting in line for their chance to be first at the Swedish… Read more »

Standing up for dairy farmers

Posted by & filed under Canadian Economy, Marketing & Strategy.

Description: It’s probably news that Canadian dairy farmers did not want to hear. While visiting Wisconsin, U.S. President Donald Trump promised he would stand up for dairy farmers in that dairy state, criticizing current trade rules as unfair. Meanwhile, the dairy sector in Australia, New Zealand and Mexico welcomed the thought of attacking the Canadian… Read more »

Bad times in bumping

Posted by & filed under Ethics, Marketing & Strategy, Student life.

Description: You’ve probably seen that viral video of the passenger being dragged off of the United Airlines flight. United has been taking more than a few shots in social media on this one, and perhaps the impact will be felt on its bottom line. And in the past week or so, we have seen discussion… Read more »