Air Canada Trying to Settle

Posted by & filed under Accounting Careers, Financial Accounting, Marketing & Strategy, Student life.

Description: Air Canada has been offering disgruntled customers cash or vouchers to settle their claims for travel interruptions. Thousands of Canadians have taken their disputes with Air Canada to the Canadian Transportation Agency (CTA), piling up a backlog of over 60,000 claims for compensation for disrupted travel and other matters. Air Canada maintains it pays… Read more »

Beware of “Shrinkflation”

Posted by & filed under Contemporary Business Issues, Ethics, Marketing & Strategy, Student life.

Description: Watch out for “shrinkflation,” that practice of producers shrinking package sizes to compensate for increasing costs. Instead of passing on the increasing costs to the end consumers, these companies shrink the box size. Shrinking packaging causes consumers, like Ellyn Newall of Edmonton, to feel duped. After getting her grocery order home, Ellyn realized Post’s… Read more »

Old Foes, Now Friends

Posted by & filed under Marketing & Strategy, Student life.

Description: Rivals Peleton and Lululemon are now friends of sorts. Following a long legal “copy cat” dispute, Lululemon will begin manufacturing Peleton’s branded clothing, while at the same time it will stop producing its Mirror exercise platform and related on-line fitness classes. Retail analyst Neil Saunders, offered that both companies eventually realized that “dabbling in… Read more »

Biosteel’s Big Name Creditors

Posted by & filed under Accounting Principles, Marketing & Strategy.

Description: Failed sports drink company Biosteel has left some big-name creditors on the hook. The company owes over $400 million to creditors and its financial problems appear to be linked to its strategy of recruiting expensive professional athletes for its marketing efforts. Several NBA franchises are owed hundreds of thousands of dollars. TSN and Rogers… Read more »

Save Hard; Then Splurge

Posted by & filed under Marketing & Strategy, Student life.

Description: Jennifer Anchan drives a 2001 Honda Accord that she bought for $1,700 cash; she also purchases used items off Kiiji, and shops more often at dollar stores these days. But she is willing to spend big for travel and concert tickets, savouring experiences with friends over acquiring new things. Recent data from the Royal… Read more »

WestJet Strike?

Posted by & filed under Marketing & Strategy, Student life.

Description: It’s probably not the news you wanted to hear as you wind down the winter term at university and get ready to travel back home for the summer break: WestJet’s pilots’ union is set for a strike vote. Bernard Lewall, a union representative, is frustrated by the results of the last six months of… Read more »