Posts Categorized: Marketing & Strategy

French’s kept their new fans

Posted by & filed under Marketing & Strategy, Student life.

Description:  About three years ago this space covered the social-media backlash against Loblaw when they tried to delist French’s ketchup. Canadians rallied to support French’s, a company that reopened a padlocked plant in Leamington, Ontario, after ketchup giant Heinz pulled out of town. Canadians seem to be liking what they are tasting from French’s, indicating… Read more »

Cheap gas

Posted by & filed under Cost Accounting, Marketing & Strategy.

Description:  It’s an old story for small town entrepreneurs. The new road takes your customers into the city for better prices, better selection and you’re facing a crisis. But Dave Callahan, owner of an independent station in St. George’s Newfoundland, is striking back. As the Fred Eaglesmith song puts it, “Then they built that overpass… Read more »

Apple – a service company

Posted by & filed under Marketing & Strategy.

Description:    People have loved the hardware for years, with consumer after consumer gobbling up iPhones and iPads. This week, however, Apple’s latest launch had a definite services focus. A new Apple credit card, a streaming service and an Apple-news subscription that will give consumers access to 300 or so magazines, including big titles like… Read more »

Canada Goose is flying high

Posted by & filed under Advanced Accounting, Marketing & Strategy.

Description:  With winter-like weather hitting several parts of Canada last week, you may have seen many citizens enjoying the warmth of a “Canada Goose” jacket. With rising revenues, the company is seeing its shares up about twenty percent. Meanwhile, Canada Goose has invested in the acquisition of Baffin, a footwear manufacturer. It looks like Canada Goose… Read more »

Now that’s thinking!

Posted by & filed under Advanced Accounting, Marketing & Strategy.

Description:  In many locations in Canada last Wednesday lines formed outside retail establishments as customers queued up to purchase marijuana on the first day of legal sales. One enterprising Edmonton Girl Scout spotted an opportunity. Nine year old Elina Childs visited the line with her Girl Guide cookies and quickly sold out her supply to… Read more »

Nike boosts Colin Kaepernick

Posted by & filed under Managerial Accounting, Marketing & Strategy.

Description:  This past week saw the start of the NFL season. It also saw Nike jumping into the middle of the storm surrounding quarterback Colin Kaepernick by including him as the central figure in a new advertising campaign. Colin Kaepernick has been  a figure of some controversy, given his practice of not standing for the national… Read more »

Rogers, Bell raising rates

Posted by & filed under Marketing & Strategy, Student life.

Description: Rogers and Bell are raising rates.  This Monday, March 12, Rogers is cranking up the rates on most of its internet plans by $8 a month. Then, starting April 1, Bell will follow suit with increases up to $5 per month in certain areas. Needless to say, customers are not happy. Telus, the other large… Read more »

No plastic in aisle 5!

Posted by & filed under Marketing & Strategy, Sustainable Development.

Description: Dutch upscale supermarket Ekoplaza has introduced a plastics-free aisle. You can find your grocery items wrapped in cardboard or paper, or packaged in metal or glass, but you won’t find any plastic in one aisle. The grocery chain wants to expand this program to all of its stores in face of the notion that only… Read more »

The Consumer Electronics Show

Posted by & filed under Marketing & Strategy.

Description: Last week saw lots of buzz in Vegas as tech-fanciers and manufacturers hit town for the annual Consumer Electronics Show. Technology product editor Todd Haselton wrote that it appears to him that the focus of the show has been evolving. No longer do attendees see electronics – perhaps a new laptop or smartphone –… Read more »