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Description: As some of the Covid restrictions are softening, sports teams are pleased to welcome the fans back into their buildings; not to mention the welcome boost to the team revenue from having fans back in the seats. But while things are looking bright in larger cities like Toronto, smaller markets like Ottawa may find it harder to fill the sporting venues. While some fans are appreciating the opportunity to get back to live sports, others may be holding back, not appreciating the notion of sitting masked for the whole game.

Date:  October 12, 2021



Discussion points:

1) Have you been to a sporting event on your university campus this fall? How was the attendance?

2) If you were a senior financial employee of one of these Ottawa sports teams, what advice might you provide to help the team through this difficult fan return phase?

3) Page 9-26 of Wiley’s Financial Accounting: Tools for Business Decision-Making discusses the trademarks of a couple of Canadian pro sports teams, including the CFL Calgary Stampeders. Perform a bit of research to see how the Stampeders attendance compares to that of the Red Blacks. Also, see if you can determine what percentage of a CFL team’s revenue comes from direct fan attendance at games.

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