Description: After several days of delayed flights and upset passengers, Sunwing announced Thursday that it hoped to return to “close to normal operations” sometime on the weekend. A data breach at Airline Choice, the third-party supplier of Sunwing’s passenger system, caused cancellations and extensive delays as staff had to use manual processes to handle clients. To help ease the backlog, Sunwing has sub-contracted with other carriers, like Air Transat and WestJet.
Date: April 21, 2022
1) Have you or your classmates ever used Sunwing for a vacation trip? How was your experience?
2) If you were a senior financial officer with Sunwing, what approaches would you recommend to win back the confidence of the traveling public?
3) Starting on page 7-8 in Wiley’s Managerial Accounting: Tools for Business Decision-Making we see a section dealing with a key decision of management, the “Make or Buy” decision. In a sense, Sunwing management has chosen a buy approach by contracting out its passenger handling systems to Airline Choice. How does this situation at Sunwing raise additional points to be considered among the strengths and weaknesses of contracting out?