Posted by & filed under Financial Accounting, Marketing & Strategy, Student life.

Description: Wired is calling it a new era for Apple. The iPhone 15 had its splashy kickoff last week, and one big change is the lightning port has been replaced by the USB-C port, meaning all your Apple devices can now be charged with the same cord. On the Pro Max model, Apple has introduced a periscope zoom camera that will allow users to capture a clearer focus on subjects at a distance. Apple also announced an intention to move towards sustainable materials for its cases and away from leather.

Date:  September 12 2023



Discussion points:

1) What percentage of your classmates are iPhone users?

2) Do you think Apple’s big product launches are as effective as they once were?

3) On page 3-29 of Wiley’s Financial Accounting: Tools for Business Decision-Making we read that Apple Inc. would have a large number of accounts on its Chart of Accounts compared to a smaller organization. Why would this be the case?

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