Posted by & filed under Financial Reporting and Analysis, Marketing & Strategy, Student life.

Description: The April 8 solar eclipse was certainly good for business. Niagara Falls, with locations on both sides of the Canada-U.S. border, anticipated a million visitors . About 100 Super 8 motels in the path of totality sold out. Occupancy rates on AirBnB trended upwards and no doubt some in the tourism industry had a small windfall owing to the law of supply and demand.

Date:  April 8, 2024



Discussion points:

1) Was your university in the path of the eclipse? Did your campus have special events or class cancellations?

2) If you were in the tourism industry, what strategy might you adopt to take advantage of this once-in-a-lifetime opportunity?

3) In Wiley’s Financial Accounting: Tools for Business Decision-Making we often read about note disclosures in the financial statements. Do you think that an unusual rise in business activity associated with an eclipse is something that should be disclosed?

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