Description: It is still at the concept stage mind you. But the Gotoo is an intriguing concept vehicle – kind of a small bus designed to replace regular cars and trucks inside metropolitan areas. The concept offers a reduction in traffic problems by being a shared vehicle. The designers envision a customized interior that adapts by presenting each user with their favourite interior colour.
Date: February 21, 2016
1) What do you think of the potential of the Gotoo? Can you seeing this project getting off of the ground?
2) If you were the CFO of a maker of subway cars or buses, what type of advice would you provide to a CEO and a board who were expressing interest in researching this concept?
3) What are the accounting rules around research and development? When could you capitalize these costs?