Posted by & filed under Marketing & Strategy, Student life.

Description: Rogers and Bell are raising rates.  This Monday, March 12, Rogers is cranking up the rates on most of its internet plans by $8 a month. Then, starting April 1, Bell will follow suit with increases up to $5 per month in certain areas. Needless to say, customers are not happy. Telus, the other large player, has not announced any increase.

Date: March 9, 2018



1) Are you a client of either Rogers or Bell? How will this increase impact your budget as a student?

2) If you were an executive of Telus, what strategic moves could you make with the other two major providers raising their rates?

3) You can read about Bell Canada Enterprises dividend paying ratios on page 609 of Wiley’s Financial Accounting: Tools for Business Decision Making, Do you think that the dividend ratios may have influenced any decision to raise the prices for internet plans?

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