Posted by & filed under Marketing & Strategy.

Description: Things are looking up at popular Canadian “athleisure” vendor Lululemon. The Vancouver based retailer recorded net income of over $125 million in the third quarter, up about $30 million from the same period last year. The company is expanding its repertoire of products, moving into the self-care line of shampoo and body lotions. In addition, Lululemon wants to expand the in-store experience, drawing customers to its sites by offering classes and food items.

Date:  December 12, 2019




Discussion points:

1) Are you a fan of Lululemon? How many Lululemon products do you own?

2) What do you think of this move into new products and experiences as a strategic effort?

3) Wiley’s Financial Accounting: Tools for Business Decision-Making, has an interesting vignette at the start of one of its chapters about Lululemon. Find this item and see if you can see what strategic misstep Lululemon may have made a few years ago. Has the company bounced back?

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