Description: It’s often an exciting time when Apple unveils a new iPhone, and this past week seemed true to form as Tim Cook introduced the iPhone 12. One surprise for some was that Apple is not going to be including any charging adapters or earbuds with the smartphones. With so many chargers and headphones already owned by potential users, Apple saw this move as one to cut electronic waste. The articles does note, however, that this will make a very small contribution to solving the problem.
Date: October 16, 2020
1) Are you an Apple user or not? Why?
2) What do you think of this move by Apple to reduce e-waste?
3) In Wiley’s Financial Accounting: Tools for Business Decision-Making, Chapter 5, we can read how some business sectors are generally “low gross margin” while others are “high gross margin.” In which sector does Apple fall?