Posted by & filed under Marketing & Strategy, Student life.

Description: It’s a headline that sounds like a joke: the Beer Store is losing money. But the retailer owned by the big breweries has lost about $50 million in the last year. Part of the problem is the pandemic, with tavern closures shutting down the sales of kegs. The availability of beer at grocers has also hurt sales at the Beer Store.

Date:  April 8, 2021



Discussion points:

1) Are you studying at a university in Ontario? Where do most of the students on campus purchase their beer?

2) Assume you have an executive role at the Beer Store. What are some strategies you might recommend to turn this situation around?

3) Page 173 of Wiley’s Understanding Financial Accounting discusses how Cineplex Digital Solutions has provided digital signs, social media and mobile ads for clients like the Beer Store. How might the Beer Store measure the success of this initiative?

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