Posted by & filed under Accounting Careers, Marketing & Strategy, Student life.

Description: Furniture favourite Ikea is cutting prices on over 1,000 items. This is excellent news for Canadians battling rising prices, and perhaps particularly so for students struggling to furnish their apartments while off at university or college. One helpful move for students will see the BILLY Bookcase moving to $199 from its previous $249. And should you need something to sit on, the STRANDMON Armchair will drop $349, a $50 reduction to help the pocketbook.

Date:  January 26, 2024



Discussion points:

1) When you think of your friends and classmates on your campus, how many have at least one piece of IKEA furniture?

2) If you were an accountant at IKEA, what type of information might your bosses have been looking for as they made this pricing decision?

3) Illustration 9.1 of Wiley’s Managerial Accounting: Tools for Business Decision Making shows us the four key factors that impact pricing decisions. Which of these factors do you think would have been the most influential in the IKEA decision?

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